Landed cost, layer by layer
01Every cost from the winery door to your warehouse — and who carries it when the Incoterm changes.
EXWFOBCIFDDP
0 layers on the producer’s side
Concept · built for Ewan Proctor · 11.09.26MEL --:--:--
The margin lives
in the logistics.Nobody built software for it. Until now.
Landed cost, Incoterms, FX exposure and what to quote today — for every bottle, every lane, every market. Live.
Open Export Desk →2 minutes on a phone. Sample data.
Barolo DOCG
Piedmont, IT → Melbourne, AU · EXW €14.20
Landed cost per bottle
A$38.12AUD
A$274,451 per container · 7,200 bottles
Wine
61%
Freight & handling
6%
Tax & duty
33%
Illustrative
·EUR/AUD 1.6300·Reefer Genoa→Melbourne +8% MoM·US tariff on EU wine 15%·WET 29%·UK duty £2.67/btl·AUD/USD 0.6600·Yarra Chardonnay export −6% YoY·Grenache blends +11%·Shiraz plantings −4%
From one call
“In Australia we quote FOB. In Italy it’s Ex-Works. Now everyone’s shifting to CIF because nobody wants to carry the freight.”
“Some years the FX hedge made millions. Other years it was chewing into the margin.”
“If producers knew day-to-day what to quote — that would be pretty interesting.”
We heard it Thursday night. This existed Friday morning.
What it does
What to quote today
02What EXW, FOB, CIF and DDP each need to be to net the same, at today’s freight and FX.
EXW€14.20
FOB€14.73
CIF€15.37
DDP€23.39
Margin at risk
03What a 3% currency move or a 20% freight move does to your margin — before you sign.
EUR/AUD 1.5817.7%
Same wine, three markets
04Melbourne, New York and London side by side, in the producer’s own currency.
MEL
€23.39
NYC
€18.55
LON
€22.80
Everything here runs on sample numbers. Plausible, not live. Built in an evening to show the shape of the thing — not to be trusted with an order.
What it becomes
- YOU ARE HERE
Live feeds
FX, freight by lane and duty tables — updating without anyone typing.
- 02
Regulatory watch
Tariffs, labelling and restrictions flagged before they hit a shipment.
- 03
Forecasting
Variety demand by market, years before the vineyard decision.
- 04
Trusted data
One clean source from customs, shipping and producer data — not one retailer’s till.
- 05
Layer, not replacement
Sits on top of what a winery already runs. Nobody rips anything out.
Why you
Vivino. Treasury. London buying. Wine judge. Now moving Italian orders yourself.
You don’t need convincing the problem is real. We need you to tell us what’s wrong with this screen — and whether it’s worth building properly.
There’s a seat at the table for the person who shapes it.